Scandinavian Culture and Tea

Scandinavia or the Nordic countries are mainly consisting with three countries. They are Norway, Sweden and Denmark. The name ‘Scandinavia’ has come to the picture in 18th century from the ward Scania or Skánia. Considering these main three countries, they mainly engaged in shipping and fisheries as well exporting green coffee. All three countries use the symbol of Nordic cross in their flags as a unique common symbol of Scandinavia. When we move to the consumption of caffeinated beverages, coffee wins the trophy of the list. With the cold weather condition and short period of sunshine hours they consume more coffee.

But within the past decade this region showed a growing demand towards the tea consumption. This demand is mainly towards the standard black tea. This demand is dominating the market by notable and consisting amount of sale in market. The annual per capita consumption of tea has recorded as below 0.2 kg for Norway, below 0.3 kg for Denmark and below 0.31 kg for Sweden. Tea market of these countries is dominated by world popular tea brands compose with pure origin (Ceylon type) Black tea and green teas with herbal blends.

Market demand of the Sweden is mainly oriented towards the Ceylon type lose leaf black tea. Other than that they prefer green tea with fruit and herbal blends. Denmark is more oriented to the origin teas from Asia which are in high quality characteristics.  Not like these two countries Norway shows a certain demand on green tea. New blends of green tea with fruit flavors as well the blends with herbal teas are in demand. Not only green tea but also they like to consume loose leaf tea and pure tea consist with large leaf particles. In addition, there is a notable market demand for macha flavored green tea and gun powder teas. The leading cluster of customers towards tea in the Scandinavian region is young people and urban women. 

The growing demand for tea from Scandinavian region is a sign of the expansion of the world tea market towards the new dimension with blended green tea and pure origin teas. This will open a new door to the tea producers who are seeking adventurous market opportunities around the world.

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